Novi, MI/San Diego, CA, August 31, 2022 – Zee Zees, a Michigan-based better-for-you snack brand, launched a full-line packaging refresh along with an updated website and new online store for direct-to-consumer sales.
“We’re excited to share our updated look for students and kids of all ages. We’ve done our homework – we gathered feedback from kids and parents across the country. The results are colorful, clearer labels, additional better-for-you callouts, and updated characters that make our snacks as fun as they are delicious,” shared Kristine Buyers, director of Creative Services.
With the new branding and packaging comes a new direct-to-consumer online store offering a full line of Zee Zees snacks – soft baked bars, dried fruit, sunflower kernels, graham crackers, roasted chickpeas, applesauce cups, and variety packs - plus subscription services and a loyalty program. With over 17,000 retailers carrying snack bars and applesauce, the site also features a convenient, new zip code store locator map.
“We’ve seen our consumers react very positively to our Zee Zees products,” shared Chris Beier, head of Retail Sales. “Our new packaging and direct-to-consumer option on ZeeZees.com allows us to feature healthier, on-trend attributes and easy access to our products, along with unique offers! We’re looking forward to providing a great customer experience and additional options to interact with the Zee Zees brand for parents and kids.”
The official launch began on August 29th, 2022. Visit ZeeZees.com to explore the new site and features.
ABOUT ZEE ZEES At Zee Zees, we’re committed to helping everyone snack in fun and healthy ways with foods that satisfy your taste for adventure. Our snacks are made from better-for-you recipes and wholesome ingredients you can believe in, wrapped up in unbelievable flavors that appeal to all kinds of tastes. That’s just the Zee Zees way: fun flavors and wholesome ingredients combined to make irresistible, better-for-you snacks. For more information, visit ZeeZees.com.
ABOUT NATIONAL FOOD GROUP Founded in 1990, National Food Group is one of America’s fastest-growing wholesale food service manufacturers and distributors. National Food Group’s family of brands includes Zee Zees® better-for-you snacks for kids of all ages, Elated Plates® , innovative food items ensuring a supreme sense of satisfaction with every bite, and Fare Promise® for truly square and deliciously nutritious meals at remarkably low prices. National Food Group offers three core programs to help make budgets and planning easy: Always Available®, Opportunity Buys®, and Commodity Processing™. Our food experts can also develop original items to meet custom nutritional and pricing requirements. The company is headquartered in Novi, Michigan, with a west coast office in San Diego, California. For more information, visit nationalfoodgroup.com.
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